Rootle

As the lead designer for Rootle, PBS North Carolina’s 24/7 children’s channel, I collaborate with the Education and Innovation department to support the Children’s Media and Engagement team. My responsibilities include maintaining Rootle’s brand identity, developing sub-brands for its various programs, and creating the official Rootle style guide.

I design a wide range of marketing and engagement materials, including postcards, activity sheets, banners, decals, posters, standees, bookmarks, flyers, and digital assets such as social media and display ads.